Rolf Glerum: BA, 1955
Glerum started his professional career in 1959 as promotions specialist for the West Coast Lumbermen’s Association, later to merge with Western Pine Association to form Western Wood Products Association. His responsibilities with WCLA included news and feature writing, trade show coordination, builder and architect relations, do-it-yourself news articles, and other related activities.
He later moved to WCLA’s advertising agency (Cole & Weber) as public relations director, where he continued his work with WCLA, in addition to three key industrial accounts — Hyster Company, Esco Corp. and Omark Industries.
In the early ’70s, Glerum served as executive assistant to former Governor Victor Atiyeh, then a state senator. Following that, he joined Gerber Advertising Agency as public relations director. He joined The Rockey Company public relations firm in 1976, and rose to the position of senior vice president and general manager. He is now retired.
His account responsibilities at The Rockey Company included heavy industry and construction, financial institutions, Indian affairs, forest products manufacturing, and international trade. He also served for 25 years as executive director of the Pacific Rim Trade Association, as well as administrator of the Northwest Woodland Owners Council, a five-state organization of small and mid-size non-industrial tree farmers.
A civic activist, Glerum has served on several non-profit boards of directors, including The World Affairs Council of Oregon, Pacific Northwest International Trade Association and the Portland Rose Festival Association, the latter of which he served as president in 1989. He also is currently the president of the board of the Oregon Scottish Rite Clinics for Speech and Language Disorders.
Glerum is an accredited member of the Public Relations Society of America, is a past president of the local Columbia River chapter, and served a two-year term on the PRSA national board. He also is past president of the Portland Advertising Federation and the Public Relations Round Table, and was the 1992 recipient of the PRSA Marsh Award for Lifetime Achievement in Public Relations.
He and his wife, Nancy, have two grown sons and five grandchildren.
In 1999, Mr. Glerum wrote a piece for Columns on “my favorite professor.” His choice was the famous Vernon MacKenzie.