Interactivity as a Rhetorical Dimension of Web-Based Political Campaigning

barbara_WBarbara Warnick, PhD
Professor, Department of Communication
University of Washington

Wednesday, 29 March 2006
Lecture: 3:30 p.m.
Reception: 5:00 – 6:00 p.m.
Communications 126
RSVP to vsprang@u.washington.edu

“Interactivity as a Rhetorical Dimension of Web-Based Political Campaigning”

This paper analyzes ways in which online interactivity functioned to enhance persuasiveness in two 2004 political campaign sites- MoveOn.org and georgewbush.com. Working from the perspective that political sites provide venues for online and offline social action, the paper implements a comparative analysis between the ways that interactivity on the two sites promoted identification and enabled online and offline mobilization by supporters.

Bio: Barbara Warnick is Professor and past editor of the Quarterly Journal of Speech. She has published works on argumentation, argumentation theory, and history of rhetoric. Her 2002 book, Critical Literacy in a Digital Era, considered ways in which new media technologies became accepted not only through their use, but also through rhetorical discourse on and about them. She is currently completing a new book that considers how elements of persuasive communication such as interactivity, intertextuality, and credibility function in online communication contexts.