Holtz-Bacha to speak on political advertising

holtz-bachaNext Wednesday, April 11, Professor Christina Holtz-Bacha, from the University of Erlangen-Nuremberg, will speak to the regulation, content, and effects of political advertising around the world for the first spring quarter colloquium. The colloquium will take place in Communications Building room 120 at 3:30pm. It is free and open to the public.

Christina Holtz-Bacha is Professor of Communication at the University of Erlangen-Nuremberg, Germany. She has published widely in the area of political communication and media policy. Among her most recent publications are the two-volume Encyclopedia of Political Communication (co-edited with Lynda L. Kaid) and two books about the media policy of the EU and of the Council of Europe.

Across the world, political actors rely on TV advertising to address citizens and to sell their policies and promote their candidates. While the U.S. features a no limits-model, most other countries regulate electoral advertising or even prohibit TV ads completely. In addition to regulation, the relevance attributed to TV ads as well as their contents and style differ according to political cultures. At this colloquium, Holtz-Bacha will provide a comparative overview of regulations for electoral advertising on television and also reports finding from studies comparing the advertising in different countries.