Colloquium on using avatars, agents to promote real work health behavior change

Sun JooDr. Sun Joo (Grace) Ahn, an Assistant Professor from the Grady College of Journalism and Mass Communication at the University of Georgia, will be giving a colloquium on March 17. Join us; all are welcome.

WHEN: Thursday, March 17 at 3:30 p.m.

SYNOPSIS: Using Avatars and Agents to Promote Real Word Health Behavior Change

Immersive virtual environments offer several novel features that allow users to interact with and experience mediated events that were difficult or impossible with traditional media. One such feature is
the ability to interact with digital representations in the form of avatars and agents. The effects of these virtual interactions transfer into the physical world to transform attitudes and behavior, shifting our traditional understanding of interactions and communication patterns. This talk addresses how interactions with avatars and agents may be used as tools of persuasion to promote health behavior changes in the real world.

BIO: Dr. Ahn teaches advertising research and advertising and society. Her research examines how social media, video/internet games, and immersive virtual environments influence user attitude and behavior.