Visiting Scholar Jonathan Rey Lee to give talk about what we can learn from playing with LEGOs

legoVisiting Scholar Jonathan Rey Lee will be presenting his ideas about a simple plastic brick – a LEGO – and how those bricks challenge us to rethink the binary distinction between digital and analog. Join us; all are welcome.

WHEN: Wednesday, May 18 at 3:30 p.m.

Synopsis: LEGO’s Digital Dimensions

The world has not become digital.  Nor have so-called digital technologies replaced analog modes of engagement.  Rather, emerging technologies have precipitated rapid changes in how digital and analog media interact to shape society in the information age.

This presentation is about a simple plastic brick.  It is also about a massive multimedia empire striving to build interactive virtual worlds from this brick.  But most of all, it is about play—in particular, how playing with these material and virtual bricks challenges us to rethink the binary distinction between digital and analog.  Beyond this distinction, the playful and participatory medium of LEGO may offer us a glimpse into the complex hybridity of an increasingly multimedia and transmedia culture.

Bio: Jonathan Rey Lee is a Visiting Scholar in the Department of Communication at UW, where he is completing a book manuscript on the medium of LEGO.  He received his Ph.D. in Comparative Literature from the University of California, Riverside and has published articles on LEGO and board games.  Contact at or view further details at