2019 Scheidel Lecture: Communication and the Future of Science

May 15, 2019 || Presentation: 3:30 p.m. CMU 120 || Reception to follow

This year, we are thrilled to welcome Dr. Dietram A. Scheufele, a John E. Ross Professor in Science Communication and Vilas Distinguished Achievement Professor at the University of Wisconsin-Madison and the Morgridge Institute for Research. He is a leading expert on science communication, political communication, and science and technology policy.

In this talk, Dr. Scheufele will present how modern science across disciplines is increasingly faced with often controversial public deliberations surrounding its societal applications. For instance, topics like genetically modified organisms, artificial intelligence, and human genome editing have sparked much debate recently. The lecture will tackle burning current questions like,

  • How do we form policy stances about emerging technologies we know little about?
  • As a society, why are we sometimes so divided in our interpretations of scientific facts and phenomena?
  • What role does media, especially in online environments, play in this process?
  • What role can communication play in promoting better policy discourse around emerging science?

To register for this lecture, click here: http://bit.ly/2019Scheidel

Speaker biography: Dr. Dietram Scheufele’s research focuses on public attitudes and policy dynamics surrounding emerging science. He is an elected member of the German National Academy of Science and Engineering, and a fellow of the American Association for the Advancement of Science, the International Communication Association, and the Wisconsin Academy of Sciences, Arts and Letters. Dr. Scheufele currently co-chairs the National Academy of Sciences, Engineering, and Medicine (NASEM) Standing Committee on Advancing Science Communication Research and Practice. He also serves on NASEM’s Division of Behavioral and Social Sciences and Education (DBASSE) Advisory Committee, Division on Earth and Life Studies (DELS) Advisory Committee, and the NASEM Board on Health Sciences Policy.

About the Scheidel lecture: A long-standing tradition since 1998, this event honors Professor Thomas Scheidel’s lifetime of scholarship, teaching, and academic leadership by bringing distinguished scholars to the UW Department of Communication to meet and engage with faculty and students who are pursuing advanced study in communication. Professor Scheidel was inducted into the Alumni Hall of Fame in 2014.