A veiled Iranian woman looks at Dara and Sara dolls dressed in traditional outfits in Tehran. Iran unveiled the long-awaited Dara and Sara, twin national dolls that seek to preserve and promote Iran's culture and replace American Barbie dolls. (AP Photo/Vahid Salemi)
The (Failed) Globalization of Barbie
By Patricia Marr
The iconic Barbie doll, known to all American girls, hasn’t done as well in many Middle-Eastern countries. The Iranian government tried banning the saucy blonde and her on-again, off-again boyfriend, Ken, from stores. Ultimately, the brother-sister pair, Sara and Dara, embodying more Iranian values and images, replaced the American couple. However, Barbie still sells in Iranian stores for $700, even though $700 is seven times the average monthly salary in Iran.
In this Issue:
in our opinion...