CNN’s Green Promotion Finds Them
Red in the Face
By Magda Kalowska
Thousands of advertising inserts promoting a CNN program dedicated to raising awareness of the depletion of Earth’s natural resources hit the stands in a recent issue of USA Today. Stephen Colbert complained that the large, glossy posters for ‘Planet in Peril’ in each of 2.3 million newspaper copies, in fact, translated into 13.8 million square feet of ‘Planetary Peril’ -- even though CNN claimed the paper was recycled. After all, deforestation is part of the global warming issue. Is this hypocrisy or a much needed strategy in a society of visuals?!
In this Issue:
PROFILES
Pakistan and US engage in a Tense, Media 'Conversation'
Denise Colvin
The Internet Promotes ‘Cereal for Peace’
Karin Ellis
Rahne Ervin
CONSIDER THIS...
Media as an International Fundraiser
Rubi Romero
In Our Opinion...
The Multiple Audiences of Media Diplomacy
Olga Sinitsyna
We’re Not Getting the Message Through
Liz Stewart
Fostering Goodwill or Resentment in Iraq?
Anna Taylor
Global Media Events: Beijing 2008 Olympics
Free Press for the 2008 Olympics?
Nicole Karmil
Galina Mulloy
Intl. Journalists: Can they change the world in Beijing?
Julie Shelton
Did You Know...
CNN’s Green Promotion Finds Them Red in the Face
Magda Kalowska
Yellow Journalism: Alive in the 21st Century?
Carla Lapov

