Hey PRSSA!
 
This coming Tuesday (October 27th) at 6:30 pm in COM 302, we will be having our 
next PRSSA gathering. Why should you come? Well, we will be having Annie Drury, 
an Independent PR consultant giving us a presentation on branding yourself... 
What does this mean? She'll be discussing how to present yourself to potential 
employers. In addition to this presentation there will be a Resume workshop, 
and tasty treats. Hope to see you all there!
 
Steven Landry
Historian
PRSSA: University of Washington Chapter
prssa@u.washington.edu | http://students.washington.edu/prssa
Department of Communications | Box 353740 | Seattle, WA 98195
 
 

Connecting for a Cause -  
18th Annual Seminar for Nonprofit Organizations 
 
Get up to speed on social media. Learn how to get more followers online.
Find out how to make a Web commercial for under $100. Hear from bloggers and
other online news reporters. Pick up helpful tips on how to use 
e-newsletters and search engines to promote your cause. And much more. This
year-s presenters include experts from Comcast, The Fearey Group, POP
Multimedia, Girl Scouts of Western Washington, Puget Sound Blood Center and
the Northshore School District. 
 
Thursday, November 5, 2009
 
8:30 a.m. - 2:15 p.m.
 
Seattle Center, Northwest Rooms
 
305 Harrison St, Seattle, WA 98109
  
Schedule:
  
8:30 - 8:50 a.m. Breakfast and Welcome
 
9:00 - 9:50 a.m. SOCIAL MEDIA: WHAT IS IT & HOW YOUR NONPROFIT CAN USE IT
 
Shauna Causey, Comcast
 
 10:00 - 10:45 a.m.
 
Breakout Session (Select One) 
 
E-NEWSLETTERS, E-MAIL, GOOGLE, MOBILE & MORE
 
Kaci Clot, POP Multimedia
 
HOW ONE NONPROFIT IS USING SOCIAL MEDIA
 
Michael Young, Puget Sound Blood Center
  
11:00 - 11:45 a.m.
 
Breakout Session (Select One) 
 
GET MORE FOLLOWERS & MEASURE SUCCESS IN SOCIAL MEDIA
 
Aaron Blank, The Fearey Group
 
INTRODUCING SOCIAL MEDIA IN THE CAUTIOUS ORGANIZATION
 
Sara Niegowski, Northshore Public Schools 
 
Noon - 1:00 p.m.
 
Lunch and Media Panel
 
 
 
TODAY-S MEDIA RELATIONS: WORKING WITH BLOGGERS & ONLINE REPORTERS
 
Discussion led by Dan Sytman, Washington State Attorney General-s Office
 
 1:15 - 2:00 p.m.
 
HOW TO USE YOU TUBE & MAKE WEB COMMERCIALS FOR UNDER $100
 
Joe Barnes, Girl Scouts of Western Washington
  
2:00 - 2:15 p.m. WRAP UP
  
Location:
 
All sessions for the Connecting for a Cause seminar will be held in the
Northwest Rooms at the Seattle Center. The Northwest Rooms are located
behind Key Arena at the northwest corner of the Seattle Center.
  
Transportation:
 
For bus route information, driving directions and parking information,
please go to www.seattlecenter.com and click on the -transportation- tab.
  
Registration:
 
- Register online at www.prsapugetsound.org
  
Cost:
 
- Early bird price - PRSA members $65, nonmembers $80
 
- Regular price - PRSA members $75, nonmembers $90
 
- Early bird deadline is October 15
  
- Continental breakfast and lunch provided
 
 

For the past eight years, the PRWeek Student of the Year competition has offered undergraduate students a remarkable opportunity  to compete for a paid internship and substantial cash prize, all on the strength of their strategic communications ideas and presentation.     
Sponsored by Hill & Knowlton, the competition is part of the annual PRWeek Awards. Each year, five students are selected from the entries and brought to New York to pitch their ideas to a panel of PR leaders. One college student will be awarded $5,000 and a paid internship at Hill & Knowlton. One runner-up may win a $1,000 prize and a paid internship at Hill &  Knowlton.

 Natasha Mulla
Events Manager
PRWeek
Phone: 646-638-6108
Email: natasha.mulla@prweek.com 

Don’t miss this exciting opportunity to win $5,000 and a paid internship at Hill & Knowlton
Review the attached Entry Kit for your assignment and the submission guidelines.
 
ENTER TODAY and you could be the next PRWeek Student of the Year.
 
For more information visit prweekus.com/soty or     contact Natasha Mulla at 646-638-6108 or natasha.mulla@prweek.c    om. 
 

 
PRSSA is having an important all-member meeting on Thursday, April 30th, 
6:00 pm - 8:00 pm, in CMU 126.
 
Officer elections will be held at 7 p.m. For those of you interested in 
applying, please turn in an officer application form to Professor Kathleen 
Fearn-Banks's office on the first floor of the Communications building or 
bring it with you to the meeting.
 
The topic of the evening will be "How to Give a Good Interview" with guest 
speakers, Drew Miliam from Publicis Consultants and Stacia Gray from 
Edelman. Submitting your resume is only the first hurdle, the interview 
will be the final key factor in determining if you're the right fit for 
their company. The meeting will cover what you should do to best prepare 
and set yourself apart. There are smart questions and smart answers that 
prospective candidates should be equipped with as well as knowledge on 
follow-up etiquette on what happens after the interview is over.
 
Don't forget to join our facebook group for more updates - just type in
PRSSA as your search term in the Washington network.
 
Check out our website too at http://students.washington.edu/prssa/
 
All PRSSA and non-PRSSA members are welcome.
 
Questions? E-mail us at prssa@u.washington.edu
 
 
   Faith Yi
   V.P. of Communication
   PRSSA: University of Washington Chapter
   prssa@u.washington.edu | http://students.washington.edu/prssa
   Department of Communications | Box 353740 | Seattle, WA 98195

Our club is hosting two guest speakers from Weber Shandwick PR agency this Wednesday.

UW AMA meeting with PR agency Weber Shandwick: Wed, March 4th, 6:30 pm Balmer
204
 
Please join us in welcoming Karissa Sams, Group Manager and Kelley Evans,
Account Executive from Weber Shandwick, the world's leading public relations
agencies with offices in 77 markets around the world. Weber Shandwick
provides strategy and execution across practices such as consumer marketing,
healthcare, technology, public affairs, corporate/financial and crisis
management. Its specialized services include digital/social media,
advertising, market research, and corporate responsibility. In
 2006, Weber Shandwick was named Large PR
Firm of the Year (PR News U.S.), European Consultancy of the Year (The
Holmes Report) and Network of the Year (Asia Pacific PR Awards). The firm
also won the United Nations Grand Award for Outstanding Achievement in
Public Relations for three consecutive years, 2005, 2006 and 2007. In the
Holmes Report's Best Agency to Work For study, Weber Shandwick scored the
highest marks of any of the large, publicly-traded, full-service agencies.
In 2007, Weber Shandwick received the highest client-satisfaction honors in
the 2007 Agency Excellence Survey by PRWeek U.S. PRWeek U.S. referred to
Weber Shandwick as the "blue chip" in its April 23, 2007 agency business
report. In 2008, they won Large PR Firm of the Year (PR News U.S.)
 
 
To find out more information about the event and UW AMA club, visit us at
http://students.washington.edu/amaclub or email amaclub@u.washington.edu
 
Dinara Abilova 

Connecting for a Cause, a Puget Sound Public Relations Society of
America (PRSA) held event on public relations, marketing and
communications for non-profits. We have a discount student rate
available as well.

November 18 

Connecting for a Cause 2008: 

17th Annual Seminar for Nonprofit Organizations 

Register Now to Receive Early Bird Rate!! 

Get up to speed on social media. Learn how two respected nonprofits pulled off their 100th anniversary celebrations. Hear about a Totem Award-Winning awareness campaign. Pick up some “wild” ideas about marketing. Find out the secrets of an effective communications professional. And much more. 

This year’s presenters include PR professionals from Seattle Children’s, Pike Place Market, Woodland Park Zoo, Pacific Science Center, Pacific Northwest Ballet, Family Services and Snohomish County PUD. Plus, Microsoft will share pointers from the for-profit world. 

Take advantage of the 4-for-3 deal. Register four attendees and pay for three! This deal only lasts through October 28. 
Continental breakfast and lunch provided 
Date: 	Tuesday, November 18, 2008 
Time: 	8:30 a.m. – 3:15 p.m. 
Location: 	Seattle Center, Northwest Rooms, 305 Harrison St., Seattle 

Cost: 	Early bird price – PRSA members $65, nonmembers, $80 
Regular price – PRSA members $75, nonmembers, $90 
RSVP: 	Register online or call 206-623-8632 by November 11, 2008. 
Call 206-623-8632 to register for the 4-for-3 deal. 
Sponsored by: Swedish Medical Center 


Rachel E Tynan
rachel.tynan@hotmail.com
425.256.1560

Mark your calendars, because the Public Relations Student Society of
America (PRSSA) is holding a writing workshop on Thursday, May 29th at
7:00 p.m. to help you learn a valuable skill for your future PR careers!

Have you thought about a career in public relations? Have you had an
internship related to public relations? Are you wondering what job skills
will be required to perform well in an entry-level position? Then this
workshop is for you!

Learn the valuable skill of PITCHING to the media. Writing pitch letters
and pitching stories over the phone are tactics used by PR professionals
to gain a media person's attention and entice that person to make further
inquiries about your product, brand, or event. Unfortunately, many
university students receive little, if any training or guidance on this
topic. And, pitching stories to reporters is one of the many tasks you'll
be required to do in an entry-level position. Here are the details, once
again...

WHERE: Communications Building, Room 304 (The computer lab)

When: May 29, 2008 at 7:00 p.m.

Who: PRSSA Members (and anyone else that is interested in PR!)

If you have any questions, please feel free to contact us at
prssa@u.washington.edu or visit our website at
http://students.washington.edu/prssa.

See you then!

--
Amanda Owens, PRSSA Treasurer
Communication Major
University of Washington
email: amando@u.washington.edu
phone: 206.601.3107

Professional Development Conference: Tools & Trends for Communicators 

Join PRSA Puget Sound for a valuable half-day conference to sharpen your skills working with new media, speechwriting, media relations and strategy development.  Speakers include Jason Reindorp, director for Microsoft Zune, who’ll share how the company launched its music player using new media and online communities. Other sessions will cover speechwriting for the public and private sectors; the latest in digital storytelling tools from academia and corporate practitioners; and a media panel, featuring NPR's Tom Banse, Seattle PI business reporter Bill Virgin and Jay Greene from BusinessWeek who’ll discuss emerging trends in print and electronic media. Corporate creativity coach Annette Moser-Wellman, author of “Five Faces of Genius,” will lead a dynamic session on innovation and unleashing creating at work. Don’t wait to register for this year’s program!  The last PRSA professional development seminar sold out early. 
 
Date: 
Thursday, June 5, 2008 
8:00 am to 12:30 p.m.
  
Location: 
University of Washington Center for Urban Horticulture 
 
Cost: 
Members: $75 for early bird; $85 regular 
Non-Members: $85 early bird; $95 regular 
Students: $50 
(Early bird registration deadline is Friday, May 30 )
 
Register online at:
http://guest.cvent.com/EVENTS/Info/Summary.aspx?e=f05f125a-590d-4f55-977d-cacaaf667c6c. 
Or call the PRSA Puget Sound at 206-623-8632

Sponsored in part by Microsoft Corporation, Waggener Edstrom Worldwide and the University of Washington School of Communications.


Neil Neroutsos, APR
Corporate Communications
Snohomish County Public Utility District
425-783-8444 - phone
425-290-0184 - pager
nsneroutsos@snopud.com

IMPORTANT PRSSA MEETING THIS THURSDAY!!!
 
     INTERESTED IN GAINING LEADERSHIP EXPERIENCE WITHIN THE PR COMMUNITY AT THE UW? COME HEAR ABOUT YOUR OPPORTUNITIES, THIS THURSDAY, 6:00 in CMU126.

Greetings fellow com students! It is that time of year again to elect the
upcoming  PRSSA officers for the 2008-2009 school year. PRSSA is a campus
organization that is apart of a national club that seeks to educate,
inform, and aid students interested in a career in Public Relations.
If you are at all interested in a career in PR, this club is your primary
gateway at the UW.  If you are already a member of PRSSA, interested in
joining PRSSA, or would like to have a leadership role next year, you
don't want to miss the meeting this Thursday, 6:00 PM in CMU126. Current
officers will be there to answer questions, a professional will  speak
about the benefits of joining PRSSA, and you will learn about leadership
opportunities within PRSSA. This meeting is mandatory for anyone who
would like to hold office next year. Anyone is able to apply for a
office, no matter if you are a member yet or not.

 If you have any
questions or concerns, please email Meredith Rockwell at
mrock17@u.washington.edu.
Thanks and hope to see you Thursday!
Meredith Rockwell
VP of Development
PRSSA

Communication majors, are you getting ready for job interviews? Be prepared for the big writing test which will help determine whether you get the job. Come to the Public Relations Student Society of America chapter meeting this Thursday at 6:00 p.m. in Johnson 022. Non-PRSSA members welcome!

Diana Steeble, Management Supervisor at Publicis Consultants | PR, will be our
speaker on Thursday, March 13. We are at such an advantage to hear from Ms. Steeble as she scores the writing tests at Publicis! This meeting will be the
ultimate opportunity to hear what the interviewer on the other side is looking
to find in your writing test. What is impressive? What makes you creative? What should you not say?! Feel free to also leave comments below as to what you would like to cover during the meeting! We will have samples of tests to help you get a head start!

Please contact Deeckla Eretz-Kedosha, Vice President of PRSSA UW Chapter, for further information at deeckla@u.washington.edu. Make sure you are always up to date by becoming a member of UW PRSSA's Facebook Group!

Please, see the following points on Diana Steeble's professional background.

-Management Supervisor, with teams from four to seven core staff plus graphic
design and culinary support
-Eight-year tenure at Publicis -Leads United Soybean Board and ZESPRI Kiwifruit
accounts
-Recent initiatives include debut of trade-oriented Web site and booth, as well
as media relations programs
-2007 awards include PRSA Silver Anvil, IABC Gold Quill and local “best in
show”
-Communication World magazine described as one of the “best of the best”
-Joined the agency after working for the Intravenous Nurses Society and the
National Yiddish Book Center in Massachusetts
-B.A. from Mount Holyoke in Massachusetts, with high honors including special
recognition for senior thesis

As you can see, we are so fortunate to have her as our speaker!


Deeckla Eretz-Kedosha
Vice President, UW PRSSA
Senior, Communication Major
University of Washington
C: 206.849.5557
deeckla@u.washington.edu

June 5th
PRSA 2008 Professional Development Conference
Tools & Trends for Communicators

Join PRSA Puget Sound for a valuable half-day conference to sharpen your
skills working with new media, speechwriting, media relations and
strategy development. The seminar includes sessions on Microsoft's
launch of the Zune music player using new media and online communities;
speechwriting for the public and private sectors; the latest in digital
storytelling tools from academia and corporate practitioners; and a
media panel, featuring NPR's Tom Banse, Seattle PI business reporter
Bill Virgin and other reporters' perspectives on emerging trends in
print and electronic media. 

The program will be held at the U.W. Center
for Urban Horticulture, 7:30 a.m. to 12:30 p.m, Thursday, June 5, 2008.
Look for registration information later in March.

Interested in Public Relations? Join us in learning about international
public relations from Seattle professionals! This month we are featuring
speakers from Owen Media and the Seattle-Tacoma International Airport.  Come
hear about their experiences, ask questions, learn about exciting
opportunities and meet other students interested in public relations.  For
questions please e-mail Whitney Biaggi at wbiaggi@gmail.com.

Not a member?  Come check out PRSSA and become one.  Spring membership is
happening right now!  Visit our Web site,
http://students.washington.edu/prssa/index.html  to download an application
or e-mail us at prssa@u.washington.edu for questions.  Forms can be turned
in to Professor Fearn-Banks, Diana Smith in CMU 118 or at the next PRSSA
meeting.


MARK YOUR CALENDAR:

*Thursday, March 13 at 6 p.m. in CMU 126 to learn how to succeed on a
writing test and how to improve your resume for a career in public
relations.

*Dont forget the UW PRSSA will be holding elections soon for next years
officers.  This is a great leadership and learning opportunity for anyone
interested in a career in public relations.  More details are to come.

Questions or comments for PRSSA?  Please e-mail us at
prssa@u.washington.edu.

For a sophomore or junior interested in pursuing a
career in Public Relation.   The Puget Sound Chapter of the Public
Relations Society of America awards two $2,500 scholarships every year to
a student who demonstrates achievement academically and professionally
(through their classwork and internships). 
The PRSA Puget Sound Scholarships

Each scholarship is $2,500.

The application deadline for the 2008-2009 school year is April 11, 2008.

The Sally Heet Memorial Scholarship

The Heet Scholarship, established in memory of active PRSA member Sally
Heet, is awarded to an outstanding undergraduate student with
demonstrated aptitude in public relations and related courses, activities
and/or internships. This scholarship is awarded on merit.

PDF:
http://prsapugetsound.org/scholarship/2008_Heet_Scholarship_Application.pdf

The Horace and Susie Revels Cayton Scholarship

The Cayton Scholarship honors Horace and Susie Revels Cayton, two
influential African American journalists in Seattle from the early 20th
Century. This award is given to a minority student attending a Washington
state college or university or a Washington state resident attending
college elsewhere. This scholarship is awarded based on merit and need.

PDF:
http://prsapugetsound.org/scholarship/2008_Cayton_Scholarship_Application.pdf

More information about the PRSA Puget Sound scholarships can be found on
the PRSA web site: http://www.prsapugetsound.org/scholars.html

If you have any questions please email either:

Bev at beverly.j.holland@boeing.com or
Diane at the PRSA office, diane@asi-seattle.net.

Beverly J. Holland, APR
Chair, Scholarship Selection Committee
Puget Sound Chapter, PRSA