PR-&-Marketing

COURSES FOR THOSE INTERESTED IN PUBLIC RELATIONS & MARKETING

COM 220          INTRO TO PUBLIC SPEAKING

COM 270          INTERPERSONAL COMMUNICATION

COM 334          ESSENTIALS OF ARGUMENT

COM 343          EFFECTS OF MASS COMMUNICATION

COM 351          INTERVIEWING

COM 359          WRITING FOR MASS MEDIA

COM 444          PUBLIC RELATIONS AND SOCIETY

COM 452          CRISIS COMMUNICATION

COM 471          PERSUASION

COM 475          ORGANIZATIONAL COMMUNICATION

MGKT 301        MARKETING CONCEPTS (this does not count for COM credit)

MGKT 340        ADVERTISING (this does not count for COM credit)

MGKT 450        CONSUMER BEHAVIOR (this counts for COM credit)

B COM 301       BASIC WRITTEN BUSINESS COMMUNICATIONS (this does not count for COM credit)

COM 495         INTERNSHIPS

The courses listed above will give you some of the skills you need to be successful in public relations. Internships allow you the opportunity to practice those skills in a real world setting. The best public relations internships are with non-profit agencies, such as the Red Cross, museums, environmental groups, etc. Government agencies; cities, county, and state and private sector public relation firms. You can get more detailed information on public relation internships from the Communication Commons in room CMU 118.  A good public relations internship will involve a great deal of writing such as press releases and newsletters and the participation in every phase of a public relations campaign. You should leave your internship with a portfolio of work that you could show a future employer. Ideally your internships will serve as a bridge to your first public relations position. For this reason it is important to chose an internship that will give you the most material for your resume. The best time to do an internship is in your junior and senior years. Ideally you should complete COM 444 and 359 before doing an internship. The more course work you have completed, the more you will bring to the internship and the more you will get out of it.

For more hands-on experience, check out the Public Relations Student Society of America >>

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