A career in public relations includes a dynamic combination of verbal and written communication, knowledge of and the ability to strategically work with the media, an eye for detail, and a keen sense of society and the public. Such careers often create and drive the outward image of an organization, and thus are crucial to an organization’s success and ability to standout.

Whether students are seeking a public relations career in the corporate world, government, or the non-profit sector, Rhetorical & Critical/Cultural courses help students develop strong public speaking and writing skills, which are vital to the art of crafting strategic messages. Courses in Social Interaction  and Political Communication will also build students knowledge of how to communicate in a range of situations, including on an interpersonal or small groups level or on a larger scale, including the mass media. Additionally, in order to keep pace with how technology and new media are rapidly changing communication, students may also benefit from taking courses in Communication Technology and Society.
This career path offers a number of jobs. Some examples include the following:

• Public relations/marketing specialist
• Media/public affairs specialist
• Event coordinator
• Brand representative/manager
• Communication strategist
• Community liaison
• Fundraiser
• Public information officer
• Publicist
• Grants specialist/manager

To further prepare themselves, students may consider taking classes in the Foster School of Business Sales Certificate Program in order to advance their skills in marketing, sales, and business/organizational communication. Students may also find it helpful to get involved with the UW chapter of the Public Relations Student Society of America (PRSSA).

A full list of internships available through the department can be accessed here.

For examples of jobs available in this field, see the below list of distinguished alumni who have successful careers in this field.