Communication Career Paths: Sales/Marketing

Careers in sales and marketing include skills and knowledge of effective, creative, and strategic communication in various corporate industries or non-profits. Sales and marketing representatives are often the public face of an organization in social and corporate interactions, such as industry tradeshows and conferences, and thus these careers demand a strong background in communication.

Students can readily build these interactive skills through Social Interaction courses, which emphasize face-to-face, interpersonal, and small group communication skills that easily translate to the corporate world. Students may also benefit from taking Communication Technology and Society courses and learning how to communicate effectively online and with new media, such as social networking sites and mobile communication.

This career path offers a number of jobs. Some examples include the following:

  • Sales/marketing specialist
  • Advertising executive
  • Brand representative/manager
  • Communication specialist

To further prepare themselves, students may consider taking classes in the Foster School of Business Sales Certificate Program in order to further their skills in marketing, sales, and business/organizational communication.

A full list of internships available through the department can be accessed here.

For examples of jobs available in this field, see the below list of distinguished alumni who have successful careers in this field.

  UW Department of Communication Alumni: Distinguished Careers in Sales

First

Last

Company/Occupation

Jerry Hoeck Founding partner of a Seattle advertising agency: Miller, McKay, Hoeck and Hartung; In 1960, he served as the advertising manager of the Democratic National Committee.
 Mike   Peringer Vice President of Marketing/Sale for Process Heating Co; Founded the Sodo Business Association to represent 2,000 businesses and 50,000 employees in Sodo Seattle.
Don Kraft Secretary-Treasurer of the American Association of Advertising Agencies; International chairman of the Affiliated Advertising Agencies International
Doug Tolmie Co-owner Storyteller Communications; 25-year career at KOMO-TV that included 10 Emmys
Mike Eguchi Co-owner Storyteller Communications; 34-year career with Fisher Communications
Katie King Digital Media Strategist for Burson-Marsteller; independent digital media consultant; senior Vice PresidentGeneral News at Reuters
Mark Watts Leads the news broadcasting division for Comment Communications which grooms athletes for on-air positions
Lorraine Howell Media training specialist, top executive coach and author of Give Your Elevator Speech a Lift!
Rita Brogan Owner and CEO of PRR, Inc., a strategic communication firm.
Derek Belt Communications and media relations specialist, UWAA